Make your blog post spread faster than chicken pox in kinder
Be honest. You’re dreaming of the day you write a viral blog post that explodes the internet. Overnight you transform from an unknown blogger into an internet celebrity.
Cool hey? But how do you make that happen?
Let me start by telling you there’s nothing magical about this. There’s no lucky blogger spell that you can cast over the viral gods.
You’ve got to put yourself out there. You need to write epic content and then market the crap out of it.
In this blog post, I’m going to teach you my 11 proven steps to make your blog super engaging that people can’t resist sharing it.How to crush it with viral blog posts in 11 fast and easy steps #blogging #viralblog #Crushit Click To Tweet
11 proven steps for making your blog post go viral (fast)
- Create gob-smackingly epic content
- Write a killer headline
- Use visual content to smash engagement rates
- Create shareable info-graphics
- Rock your On-Page SEO
- Mix it up with a video (from YouTube)
- Successful social sharing techniques
- Submit your blog to online sites
- Paid promotions is totally worth it
- Become known – comment on forums
- Rinse and repeat
1. Create gob-smackingly epic content
If you’re seeking the fame and fortune of becoming a well-known blog writer, you need to create epic content that’ll attract loads of raving fans.
Your content must absolutely knock your reader’s socks off – you’ll leave them drooling and begging you for more.
One thing we know for sure is that epic content creates an emotional reaction in the reader. It changes the reader in a meaningful way. But what some readers will think is epic, won’t work for others.
Is it safe to say that ‘epic content is in the eye of the beholder?’.
So how the hell do you create epic content?
Have you ever saved a blog post that was full of useful content so you could refer to it time and time again? Or perhaps you’ve downloaded an eBook that is constantly open on your computer for reference. That’s epic content.
It’s invaluable content and you wonder how you survived before you had it. The content is action-oriented and has easy steps that you can follow. You’d be a mad person not to use this well-crafted, epic advice.
This is what you want to create:
- Mind-blowingly amazingly detailed, epic advice.
You need to show you’re the authority on your topic. Paint a vivid picture, suck your reader in with your emotive writing, and give them detailed advice. Your readers are searching to solve a problem so you’re going to serve them up a full banquet of ideas until they burst.
- A Purple Cow
The legendary Seth Goden in his book, Purple Cow says, ‘Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow’. Be unique in your writing. Solve your reader’s problems and be amazingly different to everyone else spurting the same info.
- An emotional reaction (good or bad!)
A blog that manages to tap into your reader’s emotions will create a connection. Make them cry, make them mad, make them laugh – and you’ll inspire them to act. Stories are a fantastic way to create emotion.
Become an epic blogger by being an epic researcher.
There’s nothing wrong with writing a blog by simply blurting out what you know. But to create epic content that goes viral, you must pull out all the stops and research the shit out of your topic. Google it. Read what others have said. Then better it all.
Think of it this way. Your reader is searching for an answer to their problem. You’ve done all the hard work and research, and pulled it all together in one blog. They’ll love you for it. And they’ll share your blog as they found it so useful.
Then polish your crystal ball and be a mind reader.
There’s no better feeling than being understood. Like someone has read your mind and put it on your computer screen. Epic blog content contains deep thoughts. Show your emotion. What problems did you face and how did you tackle it?
Whenever you write, keep your reader in mind and you can’t go wrong. It’s a must to know your readers’ fears, their dreams, what excites them, what makes them loose sleep at night…
Suss them out – watch what they do. What do they share, what do they comment on, what words do they use? They start creating content that you already know they love.
And then start writing!
There’s so many tips and tricks on how to write an amazingly epic blog post. But rather than reinvent the wheel, I’ll refer you to my copywriter’s awesome blog, 7 Sizzling Copywriting Tips That Will Have You Blogging Like a Pro.
2. Write a killer headline
If you’ve run through my blogging lessons, you’ll know how important a killer headline is already. It’s the first, and sometimes only, impression that you make on your reader. If your headline doesn’t interest your reader, they won’t even bother to click on your blog and read it.
And what a waste of time that will be.
Headlines help get Googley love
I’m no SEO god, but after 15 years, I know a thing or two about Google and what they are looking for. And a major SEO ranking factor is your ‘click-through’ rate.
Google pays attention to how many people click on your link, whether it be to your website, or your blog site. So having a killer headline that makes people click through is vital.
But your job doesn’t end there. You then need to have that epic content we just covered to keep people reading. Google will also look at your bounce rate. So if you’re getting click-throughs for your amazingly well-crafted headlines, but then people are clicking away as the rest of your content is crap, Google won’t like you. You’ll get less love than if a reader stays on your site for a little while.
‘On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest’. – CopyBlogger
Use your keywords in your headlines
Effective blogging takes some time. For each blog post, you should do some keyword research. A blog post is another way of ranking on Google so using keywords in your titles and body copy is vital.
Please, before you write any blog, think about what people would search for to find your topic, and research the keywords involved. When you’re blogging for fame and fortune, I want you to do it all correctly from the beginning and form amazing habits to carry through your business life.
When you write your headline, try and place these keywords at the start of your headline. A great tool for analysing your headline is the CoSchedule Headline Analyser. Place your desired headline in white bar and hit enter. It will give you a score, let you know if it’s the right length, and show you how it will appear in Google searches. Keep playing until you get a ‘green’ score (70 and above). It’s an amazing tool – bookmark it! (Do a screen shot)
Try the Four U’s when writing headlines
Copywriting trainers at American Writers & Artists teach that all headlines, sub-headlines and bullet points should:
- Be Useful to the reader
- Provide the reader with a sense of Urgency
- Convey the idea that the main benefit is somehow Unique
- Do all the above in an Ultra-Specific way.
When writing your headline, ask yourself, what will my reader get – what is their reward? Can I make it intriguing (look at some of those viral Facebook posts or trashy magazines for examples)? Does my headline trigger an emotion? Will my reader react straight away? Is my benefit obvious?
Writing a headline is not easy! Some say it takes up 80% of the writing time. Others advise to write the body of your blog first and then come back to your headline last.
Make it rock!
9 Amazing blog headline examples
- Some of the most popular Google searches focus on solving a problem in the easiest and fastest way possible. People love this. The ‘How To’ headline works great here: ‘How to blog like a Pro to earn passive income’.
- Another great example is to suggest the best way to do something. Address real issues your reader will be facing. Starting your headline with, ‘The best way to…’ has amazing potential to go viral.
- You can also give advice for improvement. This is where you’d start with ‘Why you should…’
- People love supported claims. You can try writing a headline that is backed up with solid evidence. These headlines tend to considered more accurate, relevant and attractive.
’11 viral blog posts that are backed by Psychology’.
- Humans are naturally curious creatures. Sharing your personal experience is a great way to get your readers to pay attention to you. Start with, ‘What I learned from…’
‘What I learned from Google for amazing blog love’.
- Use open and closed ended questions. Open-ended questions (‘When are the best…?’) are awesome to encourage discussion with your readers, where closed-ended questions (‘Do you…?’) spark curiosity.
‘When are the best times to post a blog?’ (Open-ended)
- Create intrigue by making your reader think you’ve got something super interesting. You’d start this headline with, ‘This (your product’ is changing (or similar) …’
‘This new blogging tip will totally blow your mind’.
- Humans seem to be sucked in by statistics. But not just any statistics – they don’t believe rounded numbers like 90% or 95%. Use statistics that stand out.
‘A quick and easy way to boost blog traffic by 97%’.
- Know your audience and speak like them. One of the most important things for blog success is knowing who your audience is. Write headlines that would attract your ideal audience. You can try to be direct by saying, ‘Attention (target market) …’.
‘Attention bloggers: Want to make money from your blog?’
And there you have it, 9 amazing ways to write headlines. I could go on and on and on about headlines but this should give you some guidance.
3. Use visual content to smash engagement rates
Whether you’re blogging or posting to social media, visual content gets noticed, sparks interest, gets shared and drives traffic.
Our brain is wired to love pictures and visuals. In pact, 65% of people are visual learners with 90% of information that enters our brain being visual. Images are a dead-set, sure-fire way to create an emotional, psychological response from your readers.
Bloggers who are creating amazing visuals are seeing the best results. It’s the only way to set yourself apart in this digital age.
5 types of visual content should you use?
People are busy. We flick around the internet like flies at a bbq. So, when we land on a blog post that catches our attention with an image – bam, we’re glued like flies in tomato sauce.Massive chunks of text are just plain blah. Breaking it up with images is the ideal way to keep people interested.When you’re creating images, it’s best to make them original to give your blogs the personal touch. There are online graphic design systems you can use such as Canva, where you can create unique and captivating images for free (paid option available too), with an easy drag and drop system.Here’s a simple Canva image I created in just 5 minutes:I’ve also written a blog, FREE Stock Photos That Will Make Your Blog Shine that shares with you some great website for sourcing photos.
Videos are great for showing your product/service to your customers. Use videos to show solutions to the problems they’re facing. And although videos take a bit more effort than a 5 minute Canva graphic, they show your readers that you’re prepared to go that extra mile for quality.How-to videos are rocking the online business world, along with animated explainer videos, demonstrations and testimonials. Per Moz, posts with videos receive nearly 300% more inbound links. That’s awesome.
Infographics are the best way to bring life to your boring data or statistics. Packed full of useful information, while also looking great, infographics act as a great resource for sharing your content. People are more likely to share an amazingly interesting infographic than your entire blog post.More on infographics coming later.
The first thing you need to do here is get the pronunciation correct – meeeem, not me-me! Memes are images that are accompanied by humorous captions. They are perfect if you’ve created a fun, quirky blog post. I wouldn’t recommend them in serious business posts though. Memes may not be appropriate for all niches and your readers may not appreciate them. If your audience is younger – memes are more likely to be well received.
As you can see scattered throughout my blog, I love to use screenshots. They provide you (the reader) with a first-hand view of what I’m talking about. They are super useful to back up any claims you’re making, especially if you’re ‘selling’ your product.Screenshots also act to provide a more in-depth explanation of what you’re trying to tell your readers. For example, you may zoom in on a ‘click now’ button if you’re explaining where to find it.Although screenshots may seem like a boring way create visual content, they can be useful for building trust. You can give behind the scenes shots of your business, or you could capture customer reviews or testimonials to share in your blogs.Use visual content to resonate with your readers and promote it – regularly. But make sure it’s amazing! If you produce crap quality visuals, you’ll do your brand more harm than good.
4. Create shareable infographics
There is not point sugar coating this, so I’ll be straight up and honest – really good infographics can cost you time and money. When you create an infographic, you want it to be completely amazing and shareable.
They are a powerful tool for gaining the attention of your readers. In fact, if you publish an infographic, you’ll get 12% (on average), more traffic than if you didn’t. They also give your reader something to share on social media (and their blogs too!).
Venngage took the time to ask 140 highly successful content marketing and SEO experts the following questions:
- What makes for good content?
- What is your #1 SEO tactic?
Taking those answers, they compiled the answers from 46 of those experts, creating an amazing infographic. So rather than re-invent the wheel and blab on about infographics, check this out:
There are a few ways you can create your own infographics:
- Outsource it to designer – try placing a job on Upwork
- Use Canva (so easy to use), or you can also try Piktochart
- Download these awesome (and free) templates from Hubspot
- Visme (Thanks Grace for letting me know about this one) – an awesome tool for creating infographics (and presentations too)
Before you have a look at the templates from Hubspot, I encourage you to also read their blog post on ‘How to Create Infographics For Free in Under an Hour’. It runs through 3 points you need to consider when creating an infographic. You’ll be a pro at creating professional-looking, high-quality infographics – quickly.
And as with all your visual content – make sure it fits in with your branding, and that you personalise it suit you.
5. Rock your On-Page SEO
On-Page SEO refers to the aspects of a web-page that influence your ranking in search engines. For detailed information on these factors, you need to check out Lesson 7, the SEO Blueprint. Lesson 7 covers On-Page SEO in detail and includes everything – title tags, meta-description tags, keyword usage, heading tags, keyword density, internal links and external links.
But for now, let’s quickly run over On-Page SEO tactics used by the super clever Brian Dean from Backlinko.
- Delete ‘dead’ pages
Dead pages can put a big dent in your SEO efforts. Take a few moments to have a look through the back-end of your website. These dead pages are old blog posts, eCommerce products that don’t generate sales, archived pages, test pages and so on. Any page you DON’T use. When you delete these pages, they are not being submitted to Google, who in turn, won’t see them as ‘dead’ or junk pages and punish you.
- URLs should have no junk in their trunk
Keeping your URLs simple is the best way to impress Google. WordPress will usually use the entire title of your post and that’s when you end up with messy URLs like this:https://blogcoach.com/24-10-2016/category/11-proven-steps-for-making-your-blog-post-go-viral-fast.If Google saw this, it’ll get confused as Google won’t know what words to focus on. So, cutting out all the junk in the trunk and creating a short URL will give you more Google::https://blogcoach.com/viral-blogsThis also makes it a whole lot easier for people to remember too.
- Link to authoritative resources
Google loves it when you send your readers to other pages that are full of helpful information. You can see in my blog post how I’ve referred you to some amazing resources using outbound links. It’s recommended that you use at least 3 outbound links to authority sites in every post.And don’t be worried about losing your readers. For a start, if you’re content is just as great, they’ll be back. And secondly, for every user you may lose to an outbound link, you’ll gain double the love from the boost in SEO traffic.
- Modify your title tags
As I mentioned in my blogging lessons, most of your search engine traffic comes from long tail searches. People are more likely to type in a phrase rather than one word when they are looking for a product/service. And these long tail keywords can be up to 6-8 words long.A great way to pad out your title tags is to add in some power words that people are likely to add to many search phrases: 2016 (current year), best, review, checklist, top and so on.Always keep in mind that your title tag is limited to 55 characters too.For example, rather than just having a title tag of: ‘Viral Blogs’, you could try: ‘The best tips of 2016 for viral blog posts’.TIP: Try running it through the headline analyser to check your results. This example returned a score of 76 – awesome hey?
- Make your blog posts 1200+ words
I know it’s quite ‘standard’ to write blog posts around 500-600 words. So many people will say that readers won’t ready long blogs. But I’m here to tell you that’s not always true. Sure, if you’ve written rubbish, no one will read it (no matter how long it is). But if you’ve written highly-valuable content, mixed with images, videos and graphics, people will make it to the end of your blog post.People WANT to read valuable content that they learn from. They’ll save your long post as a valuable research and come back to it time and time again. And in terms of Google, it works in a few ways:
- If people stay on your site longer to read a captivating blog, Google loves this (lowers your bounce rate);
- You have more chances of using relevant keywords throughout your blog;
- More people will share your content if it’s awesome (and link to you which Google loves).Here’s a cool study that Brian shared to prove that longer content ranks better in Google.And finally, here is a great infographic from Moz which shows the Elements of an Optimised Page:
6. Mix it up with a video (from YouTube)
Videos are another way of using visual content to keep readers on your site longer. One of Google’s ranking factors is how long someone stays on your site. So, if you’re showing a captivating video, readers are more likely to stick around and watch it. Viola – increased length of stay = increased Google ranking.
When finding videos, you can do three things:
- Make your own and become a star! It’ll give your blog the human touch and help your readers to trust you as a ‘real person’.
- If you’re camera-shy and the thought of become a star sends you running to hide, consider using PowerPoint style presentations with an audio clip of you speaking, or a catchy song in the background.
- Find relevant videos and link to them.
You’ve probably seen some people setting up professional looking sets, complete with backdrops, lighting and Hollywood style movie cameras to film their business blog. I call overkill! Some of the best viral videos have been created by a handheld camera (such as a phone). Make sure you film in good light, and keep it to around 2 minutes or less. Anything longer, and your reader will move on.
Post to social media
Once you’ve created a video that you’ll use in your blog post, make sure that you have an enticing backlink to your blog, along with the link to your video. You need to let your readers know that you want them to check out your blog. If you’re using it to promote a product or service, you could add an offer as an added incentive for them to check out your video and blog. For example, 10% when you watch today and enter code ‘FREEBIE’ in the coupon box.
The same title rules apply to videos
When you’re naming your video, the same rules apply as to any title (or headline) you’re writing. It needs to capture your audience’s attention and you should use your keywords. Use a headline analyser tool to help you here.
Sometimes using a title to be a little ‘out there’ or as a teaser also works. But for me, using your keywords in your title should be an essential element.
Make sure your video is original
If you do make your own video, please make sure you make it original. If you rip off another video, someone is likely to have seen the original and call you out on it – publicly. You don’t want this. Your blog’s credibility will be shot to pieces and it will be a lot of hard yakka to come back and gain trust again. So – be unique!
To finish, here’s a great video from Brian at BackLinko about, How To Get More Organic Traffic (Fast). It’s a great video about on-page SEO factors. And while you’re there, I highly recommend checking out all his videos.
7. Successful social sharing techniques
Once you’ve written your amazing blog, you need to get it out there into the online world. I mean, there’s no point spending all that time to simply upload it to your blog roll and forget about it. That’ll be stupid really!
You WANT to get your blog out there and promoted through all your social media channels. You WANT your readers to see it, to love it, and to share it with their networks. And a quick little cheap tip – ask all your friends, family and work colleagues to share it too.
But social media can be tricky. Yes, you can have all your accounts set up and post regularly, but if you’re not doing exactly the right things (that your audience are wanting), you will be wasting your time.
Let’s run through some tried and tested methods to get traffic and engagement.
- Include your blog image in your tweet
Twitter conducted a study that revealed that tweets including pictures boosted retweets by 35%. Twitter has changed over the years and now show images in the newsfeed. So, when people are scrolling through pages of text based tweets, if they see an image, they are more likely to stop. To maximise Twitter engagement, include your blog image.
And make sure these images are posted directly to Twitter. Do not repost from Instagram or Facebook as they are less likely to be shared.
- Share your blog link multiple times
There’s no way all your audience will be online at the same time to see your social media posts. It’s very likely that your post will get lost in the big sea of updates that flood newsfeeds. The simplest solution is to post your blog sharing post multiple times. And I’m not talking about the same post, multiple times a week. Re-promote old blog posts too. This also helps you to reach multiple time zones and reach new followers who may not have seen your earlier content.
CoSchedule recommends the following:
- Use emojis on your Facebook updates
People love using emojis – on Facebook, on text messages and in emails. They have almost become a language of their own. A study showed that posts using emojis had a 33% higher share rate and a 57% higher like rate. You can use emojis for:
- Showing empathy – show emotion in a visual way, adding to the effect of your words. Check out all the big brands – they use them all the time. Here’s one from Coca Cola Australia:
- Highlight your call to action – use a colourful emoji to attract attention where you need it the most – near your call to action. Put the right next to links so your audience can’t miss exactly what you want them to do.
- Keep your Facebook posts short
Your copy should be short and sweet. Share the link to your blog, or use a video or image within your blog to attract your reader’s attention. Also, using the power word of ‘you’ helps you to gain traction as you appeal to the individual. Images combined with short copy give you the best engagement rates. Here’s a cool example from red bull (short, sweet and with 21K likes!):
- Create curiosity
You would have seen them all over Facebook – those ‘BuzzFeed’ posts that magically spark your curiosity. The headlines are amazingly crafted. They seem to make us WANT to know more, even if originally, we didn’t care less. Take this one for example. People love the Gilmore Girls, and Ryan Gosling – so combining the both created a massive reaction from their audience – ‘You mean Ryan Gosling got rejected from the Gilmore Girls – why?’.
- Ask your audience a question in your post
Most of us love being asked a question. And if we know the answer, we’re likely to leave our answer in the comments. Your questions should be witty, short and intriguing, and relate to your blog post that you’re sharing. HubSpot wrote an article that showed that question posts gained substantially higher comments, but fewer shares and likes.
- Use hashtags
Your hashtags can either be branded or generic. Branded hashtags are usually used by companies when they are promoting a product (e.g. Coke use #TasteTheFeeling), and you could start your own hashtag with your company name (e.g. #TheBlogCoach). Generic hashtags usually revolve around events or services/products (e.g. #MothersDay, #blogging). Ultimately, hashtags are meant to make it easier for people to find your post.
- Power words and phrases
There are always power words that you can use to make your audience react. In a CoSchedule study, they revealed there are over 500+ emotional power words you should use in your updates. Be explicit, exaggerate and be helpful and people will share your blogs.
8. Submit your blog to online sites
To get more exposure for your blog, you may also consider submitting your blog to online sites. This is a sure-fire way to increase your traffic as your blog will be exposed to a complete new audience. The traffic from these blog directories are usually highly targeted and are a great way to also build back-links to your blog (a great off-page SEO tactic).
Harsh Agrawal from ‘Shout Me Loud’ has done the research for us and shares the best blog directories to submit your blog. He also suggests that before you start submitting your blog, that you make a list of the following, repetitive information to save you some time:
- Name of your blog
- URL of your blog
- Feed URL of your blog and
- Description of your blog in 2-3 lines
Beware that some sites may ask you to give them a reciprocal link or ask you to add their badge to your site. I suggest you avoid these as your blog site will end up looking purely like a promotional tool – for other businesses!
You may also like to consider writing some guest blogs for different sites. This is called, ‘Guest Blogging’. There’s many ways to do this, and many sites you can approach, but I will keep that for another day.
9. Paid promotion is totally worth it
There is always discussion around paid promotion and whether it’s worth it or not. I’m a big believer that it is totally worth it. You’ve got a great blog, so why not invest a little bit of extra money into it and promote it to a wider audience. And, you can totally target who sees your paid ad. I think it’s a fantastic way to get your blog post in front of your proper audience (and not just being shared around by your family, friends and loyal supporters).
I want to throw a quick note in here to say the below methods are what are working at the time of publishing the blog post. As with everything in the online world, this information may change and there may be something even bigger and better in the future.
Let’s look at the different forms of paid promotion:
Facebook Dark Posts
If you want to target a certain audience on Facebook, you should consider dark posts. They are a great way to create different messages for different audiences, without posting multiple messages to your page’s timeline (and looking a bit spammy).
Dark posts allow you to promote posts to specific fans on your business page by using keywords for targeting. And unlike ‘targeted posts’, dark posts will show up on your targeted fans’ newsfeed, but won’t show up on your wall. It’s all very cool once you get into it.
I have written another blog posts entirely dedicated to how to create a Facebook Dark Post. Please refer to this post for how to set up your own Dark Post.
Google AdWords are the paid ads that you’ll see at the top of Search Engine Results Pages (SERP). If people type in our keywords into the search engine, your ad will come up at the top of the page.
These paid ads help you attract more customers (by putting you right at the top of their results listing), reach the right people at the right time (they have searched for your keywords), and advertise locally or globally (by choosing different locations if you wish).
Google AdWords take the guesswork out of your marketing:
- They reveal how many people notice your ads and what percentage click to visit your website or call you. The tracking tools are awesome to see your actual sales that generate from your ads
- You can see how your ad is performing always by logging into your AdWords account
- You can tweak your ads, try different search terms, pause and start your campaigns whenever you like
And the beauty of Google AdWords:
- Signing up is free! You only need to pay when someone clicks on your ad and visits your website, or call you. Think of it this way – you only pay when your advertising works.
- You can set your own budget. Start small while you are playing and perfecting your ads. Then when you see what works for you, you can increase what you spend to increase your reach.
Here’s a video that may help you set up your Google AdWords account: https://www.youtube.com/watch?v=Sy7Y7T5Dz4M
Snapchat – Not sure about this one – what did you have in mind? I only take funny photos and send them to my friends…
10. Become known – comment on forums
There’s no better way than becoming known than by getting out there! Sounds simple yeah. This can be a little intimidating at first, especially when you see the same people commenting repeatedly and looking like they rule the roost.
But seriously, humans are curious critters. If someone new pops up, we are more likely to take notice. Think back to school when the new kids arrived – everyone competed to be their new best friend. Yes, eventually this dies down too, but if you become known as being super amazing and knowledgeable from day 1, people will remember you.
And more importantly, if they get to know you as a blogger and they use your services, that’s your chance to impress them. When you do a great job, they’ll mention you in comments when someone is looking for a blogger. It’s all about boosting your reputation and exposure.
Online forums, such as Facebook groups, industry groups and yahoo:
- Act as a 24/7 networking event that people will never forget! When you comment on a thread, it will stay there forever and people may contact you if they found your ideas or solutions helpful
- Help you get blog ideas from others. See what they are asking solutions for, and if you can help, write a blog post to answer it – then link to it in the comments
- Make you learn fast! If you’ve got a question, I’m sure someone else will be thinking the same thing. So, learn from others and avoid common mistakes that others may have already made
- Assist you to build relationships. People will need to trust you to work with you and in turn, to refer others through to you. When you’re active in a forum, you are automatically networking and engaging with others and lending a hand when you can
- In the online world, you need to show that you’re an expert, not just claim it. Look for threads in your niche area and join in the conversation. Or start your own. For example, if you want to target Coaches, start a thread related to common blogging issues you see in the blogs of Coaches
- Can drive traffic to your blog. If you post even one relevant link to your blog that the reader loves, they’re likely to stay and read your other blogs. The more they come to know about you and your knowledge, the more likely they are to buy your services
There are so many forums and Facebook groups out there. I suggest that you not only join those for the industry you work in (to collaborate, whinge or get advice), but those of your niche market so you can set yourself up as their expert. Google them!
11. Rinse and repeat
Don’t let great blog posts die and be buried on your website. When you’ve written a great post, especially one that you know your readers loved, shared and appreciated, you must re-share it. You will have new readers who will not have seen your ‘old’ content – so put it in front of them.
Your timeless blog posts are called ‘evergreen content’ – they are worthy of being read multiple times by as many people as possible.
Once your blog has disappeared off your homepage or the first page of your blogroll, people will forget about them. Unless they are purposely scrolling through your blogs, your old gems will be hidden from sight.
And as you’d know in a quickly changing online world, what you wrote some time back may need to be updated. So, by updating an old blog, you are not only helping your readers by giving them the most up to date information, but you’ll be able to drive more traffic to it by re-promotion.
Republishing a blog post
Please don’t just change the date and put it back on your homepage. Use the opportunity to add more information and update it, making sure it’s current and relevant. If you’ve included tips, add more tips that you may have since learned. Also, check that your SEO and on-page optimisation is still current. And from here, repromoted the blogs to all your social media channels.
When to repost
Although posting to social media on the day your blog post goes live is great, it’s an even better practice to follow up.
For LinkedIn, Instagram and Tumblr, post only when you first publish your blog.
On Facebook, post when you first publish your blog and then follow up the next month.
Twitter is fast! You can post when you publish, 2 hours later, the next day, week, month, 2 months… Just change up your headline with each tweet to encourage clicks.
There are many ways you can re-purpose your content. Look at your old blogs posts. Can you pull any information out and turn it into a colourful infographic? People love visual posts so taking your words and turning them into a visual social media post can be a great way to gain interaction.
You can also take the golden nuggets out of your blogs and create branded, shareable images that you can use on your social media channels.
Take a longer article you have written and break it up into mini-blogs, or use snippets for your newsletters. For example, you may have written a blog on the 7 steps to writing an amazing blog post that you can now break up into 7 blogs.
On the other hand, take several of your shorter blog posts and turn them into an eBook – and then promote that.
Be creative – work smarter and not harder. Recycling your content is also brilliant if you’ve got a severe case of writer’s block!
How do you go viral?
I love getting feedback from my readers – please leave a comment below and tell us how you go viral!